In the largest charitable investment in its history, Pembina Pipeline says it is launching a $5-million partnership supporting the Breakfast Club of Canada.
This will expand a program launched by Pembina and the Club in 2016 called Fuel 4 Thought, which provides funding for breakfast programs in schools near the company’s operations.
It is designed to help more kids start their day with a full stomach, something reportedly one in five Canadian kids may miss out on.
"A child's potential is limitless when they have food to fuel their brains. We must believe in them now, so they can build their future and this donation by Pembina will help pave the way for the next generation,” Breakfast Club founder Daniel Germain said in a statement.
When a breakfast program is implemented, school administration observes tremendous change in the culture of their school, said Kari Prichard, executive director of the Grande Prairie Catholic School District Education Foundation.
"Students now come and start the day by being able to have breakfast at the school,” she said.
"They can continue throughout their day without having to fight through hunger. This has improved their moods, which allows for an improvement in their social behaviors, focus and academic success. This is a success that should be largely attributed to the program and its supporters."
The new investment raises Pembina’s total contribution to the Breakfast Club to $6.5 million.