PSAC CEO Gary Mar. Image: Flickr/Dave Cournoyer

The Petroleum Services Association of Canada (PSAC) says it delivered a message to parliamentarians in Ottawa earlier this month that Canada needs an energy brand to help solve the crisis occurring in the oil and gas industry.

In a statement, new PSAC CEO Gary Mar questioned that Canada would curtail its own oil production while continuing to import foreign oil and gas, “exporting billions of dollars and thousands of jobs to regimes like Saudi Arabia and Nigeria, as well as to our biggest competitor, the U.S.”

PSAC chair Duncan Au, CEO of CWC Energy Services, said “a brand would help Canadians understand and be proud of our record and support critical infrastructure development so that we can continue to provide jobs, and social and economic benefits to all Canadians.”

The association noted that the lack of access to markets beyond the U.S. is costing Canadians over $80 million a day while global demand for all forms of energy, including oil and gas, is increasing with growing populations and the rise of the middle-class in developing nations.

PSAC added that the oil and gas industry supports over 530,000 direct and indirect jobs across Canada, including manufacturing jobs in Ontario and Quebec.

“A Canadian energy brand would showcase how responsibly we develop our resources under strong environmental standards and the rule of law, and how we are improving efficiency and reducing our GHG emissions through innovation and technology development,” Au said.

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